Proofs & Patterns

Find the pattern. Prove it holds.

Proofs & Patterns is an independent data, AI, and evidence practice built around one standard: find the pattern, prove it holds, and turn what matters into clearer decisions.

Book time
Our method
01
Pattern

Identify what the data is actually signaling.

02
Proof

Test the signal against evidence, context, and business reality.

03
Action

Translate what holds into a decision, operating model, or strategy.

Enterprise perspective

Grounded in years of work across healthcare, life sciences, data operations, governance, analytics, and transformation.

Evidence first

The standard is simple: does it hold. Twenty percent data-accuracy gains, two million dollars in measured transformation value — judged by what survived scrutiny, not what sounded good in the room.

Built to translate

Technical depth matters, but so does turning complexity into language leaders, teams, and audiences can use.

Why Proofs & Patterns

Patterns tell you where to look. Proof tells you what to trust. The work lives between data, AI, evidence, and the people who have to decide what happens next.

Ways to Work Together

Work can take more than one shape.

Proofs & Patterns can support organizations through focused advisory work, speaking and executive sessions, or applied analytics and evidence projects. The shape of the work can evolve with the question.

Healthcare & Life Sciences Advisory

Focused advisory support for healthcare and life sciences organizations working through data, AI, governance, operating model, and transformation questions — grounded in a decade inside pharma commercial and health system operations.

Data and AI strategy
MDM and governance
Operating model design
Pharma & health system operations

Speaking & Executive Sessions

Conference sessions, panels, leadership discussions, workshops, and internal conversations designed for the room, not just the slide.

Conference speaking
Executive sessions
Panels and facilitation
Internal talks and workshops

Evidence & Analytics

Applied analytics, research, and evidence synthesis for questions that need more than an opinion before a decision is made.

Applied analytics
NLP and evidence retrieval
Measurement strategy
Decision support
Selected Work

Evidence is more useful when it changes what happens next.

Selected examples of how data, evidence, analytics, and strategy have been used to work through complex business and healthcare questions.

Enterprise Data01

Strengthening the data foundation behind commercial and medical operations

Challenge
Critical field and analytics workflows depended on inconsistent master data and manual stewardship processes.
Approach
Redesigned governance, stewardship, and master data workflows across CRM, analytics, and downstream operational systems.
+20% data accuracy and 30% reduction in manual processing
Transformation02

Turning process redesign into measurable business value

Challenge
Three business units needed a coordinated approach to simplify workflows and improve adoption during transformation.
Approach
Combined process redesign, stakeholder alignment, change management, and executive communication around measurable outcomes.
$2M in measured business value
Healthcare NLP03

Retrieving HEOR evidence for uterine fibroids with biomedical semantic search

Challenge
Relevant evidence was fragmented across the literature and often described with inconsistent terminology.
Approach
Compared TF IDF retrieval with a biomedical bi encoder across 1,845 PubMed abstracts and evaluated relevance using manually scored query and abstract pairs.
+19.5 pp Precision@10 and +26.5 pp Recall@10 in the judged comparison
Healthcare Analytics04

Using social listening to identify barriers to healthcare access

Challenge
Traditional structured data can miss how patients describe affordability, access, and care avoidance in their own words.
Approach
Analyzed 1,993 public posts using topic modeling and sentiment analysis to identify recurring barriers and behavioral patterns.
Cost emerged as the dominant barrier, accounting for 34% of identified themes
Speaking

Ideas built for the room, not just the slide.

Conference sessions, panels, executive discussions, and internal talks on data strategy, AI, governance, healthcare, and transformation.

2026Enterprise Data WorldRevolutionizing Data Practices: Leveraging Machine Learning for Smarter Data Management
2025DGIQ Conference, Enterprise Data WorldRevolutionizing Data Practices: Leveraging Machine Learning for Smarter Data Management
2025DGIQ PanelThe Human Side of Data
2023Data Governance & Information Quality ConferenceHow the Need for Better Metrics Changed Our MDM Reputation
About the Founder
Paula Reece, founder of Proofs & Patterns
Paula Reece · Founder

Enterprise experience behind the evidence.

Proofs & Patterns is the independent home for Paula Reece's work in data, AI, evidence, speaking, and transformation. Her background spans enterprise data governance, master data, CRM and field enablement, analytics, AI strategy, and healthcare and life sciences operations.

Her career has moved from healthcare data foundations to pharmaceutical operations and enterprise transformation, combining hands on systems experience with executive level strategy and an MS in Data Science from Boston College.

The practice is built on a simple standard: find the pattern in the data, then prove it holds before anyone builds a strategy on top of it.

Healthcare and life sciences
Enterprise data and MDM
AI and analytics strategy
Transformation and change
Medical and commercial data
Speaking and executive communication
Start a conversation

Have a question worth working through?

For speaking, advisory work, collaboration, or a focused working session, start with the question. The next step does not have to be a large engagement. Sometimes it is simply a useful conversation.